Pokémon XY&Z Ash vs Alain

I'm so mad at Pokémon! They hyped everyone to think that Ash would win the Kalos League but no they make him lose again. In the past he has beaten his rivals in the league who have beaten him throughout the series but this time they make him lose. Ash has only won the Orange League and beaten the Battle Frontier and that's it! It's not fair to make him lose when his goal is to become a Pokémon master which means he should be winning leagues to achieve that goal. I hope he wins the Alola League.